Tips for Creating Unique Fantasy Names?

cofec

Hey everyone,
I’ve been working on a fantasy novel and I’m struggling to come up with memorable and authentic-sounding character and place names. I want names that feel immersive but aren’t too difficult to pronounce. I’ve tried brainstorming, but often they end up feeling generic or overused.

I recently stumbled upon a website that generates fantasy names automatically, which gave me some ideas, but I want to understand the principles behind good name creation rather than relying solely on generators.

What techniques do you use to craft original fantasy names?